Your customers and audience expect valuable content from your business. And these contents need to reach them in a way natural and organic and not appear disruptive. Content marketing helps businesses do this – increasing conversions, improving brand awareness, boosting revenue just by honing in on effective strategies.
Creating a strategy is like building on top of your existing one; it never hurts to revisit and improve the way you do things. With that in mind, team Digitally Global is providing you with an overview of content marketing so you can make sure your strategies are moving full speed ahead!
Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective at resonating with and converting them compared to the old days. At the present age, you need a more natural way of reaching people – one where they feel comfortable being interrupted by what you have to say.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. The right words can boost factors like brand awareness, sales rates, and loyalty which are all important aspects for any business looking to grow its client base in this competitive market.
Importance Of Content Marketing
- Inform your prospects about your products and services
- Boost conversions
- Builds relationships between your customers and business resulting in increased brand loyalty
- Demonstrate to your audience how your products and services is a solution to their problems
- Create a community around your brand
Types Of Content Marketing
There are many types of content marketing that you may choose to incorporate in your strategy — here’s a quick guide:
But the possibilities don’t stop there. You can explore new avenues and experiment with different mediums, such as infographics or podcasts.
Social Media Content Marketing
It’s no wonder why so many businesses invest in social media marketing. With over 3 billion people using different platforms, it can be hard to know where or how you should start going about your strategy for each one of them and what type of content suits the platform better than another. However, with some dedication and creativity, I’m sure any company could find success on all these major networks.
Infographic Content Marketing
An infographic is like a picture book for adults. It’s the perfect way to display your content in an easy-to-understand, visual format. Infographics work well because they use short statements and clear images that can distill complex topics down so all audience members can understand them. This type of communication works best when you’re trying to efficiently communicate educational information with people who may not be as familiar with certain concepts or ideas – which makes infographics great tools for schools, universities, libraries, and other facilities where knowledge sharing happens regularly.
Blog Content Marketing
Blogs are a fantastic way to get your message out and they can be customized for any audience. With a blog, you can promote, connect with others and share in creative ways that other forms of content just don’t offer.
Podcast Content Marketing
A 2020 survey found that 49% of 12-to-32-year olds in the U.S. had listened to a podcast within their past month with an average of six hours of listening time per week. Podcasts offer many opportunities for creativity as they can be about any topic and you determine other factors such as cadence of episodes, who’s on it, where you advertise it and how long each episode is – all depending on your preference!
Video Content Marketing
According to Wyzowl’s research, 69% of consumers say they prefer to learn about a brand’s product or service through video. Video marketing can help you to increase your conversions, improve ROI and build relationships with potential customers. Additionally, video content is easy for people to share on social media platforms or landing pages that are specifically set up for sharing videos.
Paid Ad Content Marketing
Paid ads can help you reach a broad audience and allow you to position yourself in all of the places that pay attention. This way, when they are surfing on social media or landing pages – it will be easy for them to find your paid ad. When done correctly, this combination leads to significant benefits including increased awareness and revenue generation from click-throughs.
Steps To Create a Content Marketing Strategy
By implementing a strategy, you can easily convert your leads and reach out to that target audience. The steps to create a content marketing strategy can be mentioned as follows:
Set SMART Goals
The first part of your content marketing strategy is to set SMART goals. These should be specific and tailored for your business — they’ll likely complement broader company objectives when done well.
Some good examples are:
- Improve brand awareness
- Boost revenue
- Increase conversions
- Improve brand loyalty
- Increase customer engagement
- Helps build trust and relationship with prospects and customers
- Attract strategic partners
Set key performance indicators (KPIs) to achieve your SMART goals. KPIs are quantifiable data points you can use to measure the success of your counter-intuitive approach against achieving a goal that is usually considered outside one’s expertise or range of competency.
Decide – Type Of Content
Next, choose the type of content you’ll create. Start by determining your target audience and buyer personas. Answer the following questions about your target audience to help you narrow down what content will be effective for them:
- What do they need from you?
- What challenges are they looking to overcome?
- Why do they need your product or service?
- How can you help them succeed?
- Where does their time go too?
Look back at the motley group of content reviewed earlier.
Choose Content Channels
The best way to share content is through channels relevant to your topic. Once you’ve decided what type of content marketing strategy suits your business, it’s time to choose the specific social media networks that will be used for said strategy and where they live.
Now, set your budget. Think about the type of content you’re creating and which channels you should be marketing that content on.
The following questions will help determine your content channels:
- Do you need any software for content creation?
- Do you need to hire any content marketers or designers (such as artists, writers, editors, designers)?
- Do you need to pay for ad space?
- Do you need access to specific tools or resources for enhancing the scaling of your content?
It’s important to monitor your budget as you go through this process. Did it increase or decrease?
Creation And Communication Of Content
Create and distribute content so that it becomes a part of everyday life. To ensure you’re consistently producing content and sharing it among those who matter, use an editorial calendar to help plan. This will allow the team stays on top of all the creativity being created as well as let you schedule wisely in advance!
Analysis And Measurement Of Results
Content marketing is more than only creating content. You also need to measure its success so you can make any necessary changes for your strategy to reach a wider audience and be successful. So, after analyzing the goals that SMART set out as well as their KPIs’ results, you’ll want to ask yourself these three questions: Did I achieve my goal? Was I close or off when measuring up against my KPI predictions? Were there aspects of the process that could have been improved upon or amended with better decisions made along the way?
Effective content marketing increases your reach to the target demographic thus increasing conversions. There are several ways to market with content to boost revenue, grow brand awareness and recognition, build relationships with prospects and customers. To get started: choose the type of content that works best for your business or industry as well as whom it’s intended for (prospects vs current/potential customers), then develop a strategy tailored specifically to those needs to make sure all information is relevant. In case you require additional help, get in touch with us!