In the past 10 years, mobile traffic has skyrocketed. Over 54% of all internet traffic is from a mobile device, and it’s on the rise. In 2020, that number was over 60%.
One of the most important aspects of any app is its analytics- how well it performs in different markets and how much revenue they bring in. These are two areas where analytics tools come into play.
- They help to identify trends in user behavior that would otherwise remain hidden without data analysis (like discovering which features are used more often) and,
- Help to establish which markets you should invest more time marketing your app in (by showing how much revenue you’re missing out on by not developing for a certain country).
But you must think about which metrics you should focus on?
The first thing to do is make sure your stats are accurate and up-to-date. You want to track things like which countries your app is downloaded in, how many installs your app has gotten, the percentage of active users compared with inactive users, and so forth.
An analytics tool may have specific features that show these data types, so be sure to check them out if you have any questions about what they’re capable of.
Best Mobile Analytics Tools
Some of the app analytics tools on this list, improving the user experience or tracking how well you’re doing in a certain market are:
- Countly: Countly is an open-source mobile analytics tool that helps you measure user engagement and track conversions. It provides real-time insights into app usage, including active users, sessions, demographics, and more. You can also use Countly to track custom events (like in-app purchases or sign-ups) and measure the effectiveness of your marketing campaigns. It is free for up to 25,000 active users. It also offers a paid plan for larger businesses.
- AppsFlyer : gives very detailed reports on user behavior and how effective certain marketing channels are for getting installs for your app (like Facebook Ads or Google AdWords).With AppsFlyer, you can find out how well your app is performing in the different markets you promote it to, as well as other aspects of user behavior that would otherwise be hard to identify.AppsFlyer also shows you which countries have the most downloads of your app, so you can focus on countries with a higher percentage of active users and more likely to pay for apps.
- Localytics: Localytics is a mobile app analytics tool that helps developers and marketers understand user behavior and track the performance of their apps. It provides insights on how users are interacting with an app, how they’re finding it, and where they’re dropping off.It offers services like push notifications, email marketing, and in-app campaigns and is used by some of the biggest companies in the world, including Airbnb, Amazon, CBS, ESPN, and Microsoft.
- UXCam: UXCam is a mobile app analytics tool that enables you to see how users interact with your app. It provides you with video recordings of users’ screens, showing you what they tapped and swiped on. This allows you to see where users are getting stuck, or where they’re clicking that you didn’t expect.It is a great tool for improving your app’s user experience. By watching how users interact with your app, you can identify and fix any usability issues. You can also see what features users are using the most, and focus on developing those
- MixPanel: Intercepted is a mobile app analytics tool that helps you measure user engagement and track conversions. It’s the perfect tool for understanding how users interact with your app, and which parts of your app are most and least popular. It integrates with your existing analytics tools, so you can measure user engagement on a granular level. It also tracks conversions, so you can see how effective your app is at converting users into paying customers.
Why Use Mobile App Analytics?
Do you have an app? If so, and you’re looking for a mobile app analytics tool to help you improve your marketing efforts and revenue, then the options above are great for acquiring data about performing your app.
But why should you use analytics tools at all? No doubt using analytics can help you improve your business and market your mobile apps more effectively. While building an app is important, there’s too much overhead involved in doing that without good user analytics.
Tracking how users interact with your app will let you know exactly where to spend time on optimizing it. Analytics tools are also helpful when looking into the different ways your app can be used.
For example, while you’re building your app, you might think that the only way people will use it is if they access it through a smartphone, but with analytics tools, you can see if users are accessing your app through a tablet or PC as well. This way, you can optimize for all platforms and get the most out of your users.
Although mobile analytics tools aren’t as in-depth as regular website analytics tools (like Google Analytics), they’re a lot more focused on the actual performance of your app than other data-tracking programs.
What will be the top mobile app analytics tools in 2022? In this article, we looked at some of the most popular options that are expected to still be in use five years from now.
While the landscape of mobile app analytics is always changing, these are some of the most reliable and widely used tools currently available. If you’re looking for a reliable way to track the performance of your mobile apps, these are the tools you need to be using.
We hope you find this information helpful!